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Falstaff

Two points. First, my almost-sixteen-month-old daughter loves this song: she bounces up and down to the music -- her dance move, her mother and I call it -- with an enormous grin on her face, and she loves it when I sing it. Your posting it has made me popular around here.

Second, I am really looking forward to your review of the movie -- that's assuming you want to do one, of course, but I hope you do. I'm really excited about this movie; I'm a comics geek and I've always loved all the Avengers, including Cap, but also it just looks like a tremendously fun movie, and I want to find out if that's so.

wsn

When can we expect the review? :)

Earl Bockenfeld

I guess "American Exceptionalism" will take a hit with this movie.

How do you sell a movie called “Captain America” to an overseas market? In South Korea, Russia and the Ukraine, apparently, the answer is you don’t even try.

The film “Captain America: The First Avenger” will have its title truncated to, simply, “The First Avenger” in those three overseas markets.

Lance, I am looking forward to your review of the movie, as well. And wonder if you'll mention the reason for the Avenger name change means anything more than those countries don't have the mass of moviegoers who were saturated in youth as Marvel comics readers.

wsn

@ Earl Bockenfeld,

I heard somewhere that most markets won't cut the first part of the title. Can't remember where I saw it though.

Dunno why.

Earl Bockenfeld

@wsn

Maybe you saw this article. The First Avenger’s World War II setting with Cap taking on the heinous Nazis should help overcome any aversion to Team America in most territories. However as all concerned executives usually do "they're taking a wait and see attitude, and will be watching foreign grosses closely", before shooting another "Cap American" epic.

This less-than-expected number of three modifications testifies to the strength of the Marvel character’s brand. Just take a look at this summer two other Marvel Comics-based releases both of which earned substantially more outside of North America than in the friendly confines of the U.S. and Canada. "Thor" brought in 60% of its worldwide total overseas, while "X-Men: First Class" has done 58.4% of its business outside of North America.

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