Posted Friday morning, April 20, 2018.
“Secretary of Defense Donald Rumsfeld (left) and New York Mayor Rudy Giuliani (right) hold a joint media availability at the site of the World Trade Center disaster in lower Manhattan” November 14, 2001. Photo by Robert D. Ward via Wikipedia.
Giuliani hasn’t been brought on board for his legal skills and acumen. Obviously. He’s been signed up for his celebrity.
Trump and Rudy go way back. They were cohorts in a scheme of fooling the City of New York into thinking it was home to the greatest mayor and the greatest businessman there ever was or ever would be. They had an agreement: I’ll pretend you’re what the media thinks you are if you pretend I’m what they think I am. Trump likes him. What’s more, he needs him. He needs to have people around him who won’t ask questions and don’t care what the answers would be if, out of curiosity, they did ask. He needs someone who will give him advice in the form of telling him what he wants to hear. And he needs someone who will tell the public and the press what he wants them to hear. He needs someone like himself. A shameless, camera-hogging liar who will lie confidently, in a loud, angry voice while grinning like a self-satisfied used car salesman. Rudy grins like a self-satisfied vampire and not the sexy post-Twilight kind. The the F.W. Murnau kind. But close enough. But what Trump really likes about Rudy and what he needs him for now is he’s a brand.
It’s more of his reality TV method of presidenting.
Trump is convinced he can pass himself off as a great President the same way he passed himself off as a smart, successful businessman of “The Apprentice”. And to him that’s success in itself because it’s a terrific sales job. Remember, Trump is first and foremost a salesman with one product to sell---himself. He’s a brand. That’s how he’s made his money or at any rate kept himself in the game of making money. “Buy TRUMP and it will make you rich!” That was the essence of his campaign. He told his voters he’d put an end to their economic cares and woes by punishing THOSE OTHERS they blamed for causing all their problems. It’s pretty much what he’s still promising as President. His trouble is now that the brand is in danger of being tarnished to a degree it can’t be salvaged. In order to keep selling it, he has to sell along with it the idea that he’s honest. Ok, not necessarily that he’s honest but that everybody out to get him is so far more dishonest that he’s honest by comparison or at least that his style of dishonesty is a form of honesty. And what better way to help with that than to have “America’s Mayor” on his team.
In adding Giuliani to his “legal” team, Trump is acquiring a brand he hopes will improve his own brand.
Giuliani is saying his job is to negotiate an end to Robert Mueller’s investigation “for the good of the country.” As if that would be for the country’s good. As if that can be done. But it doesn’t matter what can be done in reality. In matters that it can be made to look like it’s being done on TV.
Trump is counting on his voters---and remember, everything he does and says, is with the intention of keeping his voters on the hook---he’s counting on his voters not to know it can’t be done and he’s counting on them to only know Giuliani as the heroic mayor who took charge of the nation when Bush went into hiding on 9/11.
If Robert Mueller refuses to see things Giuliani’s way, well then, who’s fault is that? Certainly not America’s Mayor’s!
Everything Rudy says from here on out can be translated as “I’m not a noble or even an honest man but I’m playing one on TV so you should believe me when I say, Donald Trump is a great president and if you stick with him, he’ll make you rich.”